{"id":742,"date":"2018-03-30T08:00:24","date_gmt":"2018-03-30T08:00:24","guid":{"rendered":"http:\/\/lassikaikkonen.com\/?p=742"},"modified":"2018-08-11T08:26:59","modified_gmt":"2018-08-11T08:26:59","slug":"sks-autovarusteet","status":"publish","type":"post","link":"https:\/\/lassikaikkonen.com\/?p=742","title":{"rendered":"SKS -Autovarusteet"},"content":{"rendered":"<p><a href=\"http:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/product-design.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-806\" src=\"http:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/product-design-785x487.jpg\" alt=\"\" width=\"750\" height=\"465\" srcset=\"https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/product-design-785x487.jpg 785w, https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/product-design-300x186.jpg 300w, https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/product-design-768x476.jpg 768w, https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/product-design-1120x695.jpg 1120w, https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/product-design.jpg 1859w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p>I was asked by my friend would I be interested to design van shelving system and the company identity as well. I decided to set up a company with them as one of the founders. My responsebility was product design and brand identity. This is the first company where I&#8217;m one of the entrepneuners.<\/p>\n<p>All started with one rough protype model of which I based the dimensions. I designed all in 3D and made drawings for subcontractor to manufacture. Shelving system is a quite simple, but I had to make some adjustments for the tolerances on the way to get all parts join together smoothly.<\/p>\n<p><a href=\"http:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/cad-modelling.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-807\" src=\"http:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/cad-modelling-785x480.jpg\" alt=\"\" width=\"750\" height=\"459\" srcset=\"https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/cad-modelling-785x480.jpg 785w, https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/cad-modelling-300x184.jpg 300w, https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/cad-modelling-768x470.jpg 768w, https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/cad-modelling-1120x685.jpg 1120w, https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/cad-modelling.jpg 1714w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p>At the same time I was studying business strategy and management studies and got plenty of helpful knowledge about how to run and develop business.<\/p>\n<p>When the product was finished and ready for the market it was time to design the brand identity and marketing material. First I designed the logo.<\/p>\n<p><a href=\"http:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/SKS-Autovarusteet-logo.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-804\" src=\"http:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/SKS-Autovarusteet-logo-785x506.png\" alt=\"\" width=\"750\" height=\"483\" srcset=\"https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/SKS-Autovarusteet-logo-785x506.png 785w, https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/SKS-Autovarusteet-logo-300x193.png 300w, https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/SKS-Autovarusteet-logo-768x495.png 768w, https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/SKS-Autovarusteet-logo.png 988w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p>Following the marketing material design wich contains layout design for the documents, businesscard, brochyres and assembly instructions.<\/p>\n<p><a href=\"http:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/graphic-design.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-801\" src=\"http:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/graphic-design-785x476.jpg\" alt=\"\" width=\"750\" height=\"455\" srcset=\"https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/graphic-design-785x476.jpg 785w, https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/graphic-design-300x182.jpg 300w, https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/graphic-design-768x466.jpg 768w, https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/graphic-design-1120x679.jpg 1120w, https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/graphic-design.jpg 1436w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p>Because of 3D model it was easy to pull of some renderings for the marketing material.<\/p>\n<p><a href=\"http:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/web-layout-design.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-803\" src=\"http:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/web-layout-design-785x393.jpg\" alt=\"\" width=\"750\" height=\"375\" srcset=\"https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/web-layout-design-785x393.jpg 785w, https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/web-layout-design-300x150.jpg 300w, https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/web-layout-design-768x384.jpg 768w, https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/web-layout-design-1120x560.jpg 1120w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p>For the www-pages I used the WordPress theme and modified it to suit our style with color and images. With rendered images I made product presentation slideshow for the frontpage. <a href=\"http:\/\/www.sks-autovarusteet.fi\/\">Take a look here.<\/a> (www.sks-autovarusteet.fi)<\/p>\n<p><a href=\"http:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/product.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-808\" src=\"http:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/product-785x515.jpg\" alt=\"\" width=\"750\" height=\"492\" srcset=\"https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/product-785x515.jpg 785w, https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/product-300x197.jpg 300w, https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/product-768x504.jpg 768w, https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/product-1120x735.jpg 1120w, https:\/\/lassikaikkonen.com\/wp-content\/uploads\/2018\/08\/product.jpg 1280w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p>Whole process took about one year aside of normal freelance business what I did at the time. Have to say that it have been one of the best learning processes of my career. I learned so much about everything. Thank you Antti and Henkka \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was asked by my friend would I be interested to design van shelving system and the company identity as well. I decided to set up a company with them as one of the founders. My responsebility was product design and brand identity. This is the first company where I&#8217;m one of the entrepneuners. All&hellip; <\/p>\n<p class=\"simppeli-read-more\"><a href=\"https:\/\/lassikaikkonen.com\/?p=742\" class=\"more-link\">Jatka lukemista <span class=\"screen-reader-text\">SKS -Autovarusteet<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-742","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/lassikaikkonen.com\/index.php?rest_route=\/wp\/v2\/posts\/742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lassikaikkonen.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lassikaikkonen.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lassikaikkonen.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lassikaikkonen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=742"}],"version-history":[{"count":4,"href":"https:\/\/lassikaikkonen.com\/index.php?rest_route=\/wp\/v2\/posts\/742\/revisions"}],"predecessor-version":[{"id":809,"href":"https:\/\/lassikaikkonen.com\/index.php?rest_route=\/wp\/v2\/posts\/742\/revisions\/809"}],"wp:attachment":[{"href":"https:\/\/lassikaikkonen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lassikaikkonen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lassikaikkonen.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}